CAREER PORTAL

Social Media Analytics & Social Trends Specialist

Location:  Dallas area (Onsite Mon-Thurs, Remote Fridays)
Job Type: Contractor (12+ Months)
Pay Rate:$28/hr W2

About the Role  We’re looking for a Social Media Analytics & Social Trends Specialist to join our client's  Global Marketing Team. This role is perfect for someone who is passionate about data-driven social media strategy, monitoring trends across TikTok, Instagram, YouTube Shorts, and Facebook, and using insights to guide content creation. You’ll work closely with creative teams to keep our brand ahead of the curve and ensure we’re engaging with our audiences in meaningful ways.

What You’ll Do 🔹 Social Media Analytics & Reporting

• Use tools like Hootsuite, TikTok Analytics, Facebook and Instagram Insights to track and analyze performance.
• Monitor global social media metrics and provide actionable insights to improve engagement and reach.
• Create quarterly performance reports with recommendations for optimization.

🔹 Trend Monitoring & Strategy

• Research emerging social media trends, viral challenges, and platform updates across TikTok, Instagram Reels, YouTube Shorts, and Facebook.
• Provide data-backed recommendations for content themes and platform-specific strategies.
• Collaborate with internal teams to ensure our content is always relevant, engaging, and on-brand.

🔹 Content & Community Management

• Work with the creative team to develop on-trend content that resonates with our audience.
• Oversee TikTok engagement, responding to comments and fostering meaningful interactions.
• Use TikTok Analytics to track performance and optimize campaigns.

🔹 Collaboration & Communication

• Keep internal teams updated on industry trends, competitive analysis, and platform changes.
• Present insights and strategy updates to ensure alignment across global teams.
• Work cross-functionally to support Mary Kay’s global social media goals.

What You Bring ✔ 2–5 years of experience in social media analytics, strategy, or community management.
✔ Knowledge of TikTok, Instagram, YouTube Shorts, and Facebook algorithms, analytics tools, and best practices.
✔ Experience using Hootsuite, TikTok Analytics, and Meta’s Facebook/Instagram Insights.
✔ Strong ability to interpret social media data and translate insights into strategy.
✔ Excellent communication skills and the ability to collaborate with creative and marketing teams.
✔ A passion for social media trends —you’re always one step ahead of what’s trending.
✔ Beauty industry experience is a plus!

Why You’ll Love This Role ✨ Work with a global brand that values creativity and innovation.
✨ Hybrid schedule— onsite Monday-Thursday, remote Fridays.
✨ Competitive $28/hr W2 pay rate.
✨ Gain hands-on experience shaping social media strategies for a well-known brand.

Ready to Apply? If you’re excited about using data to drive social media success and stay ahead of the latest trends, we’d love to hear from you! Apply today by sending your resume to melissa.werner@yoh.com.


Estimated Min Rate: $19.60
Estimated Max Rate: $28.00

Note: Any pay ranges displayed are estimations.  Actual pay is determined by an applicant's experience, technical expertise, and other qualifications as listed in the job description.  All qualified applicants are welcome to apply.

Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Visit  https://www.yoh.com/applicants-with-disabilities  to contact us if you are an individual with a disability and require accommodation in the application process.

For California applicants, qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.  All of the material job duties described in this posting are job duties for which a criminal history may have a direct, adverse, and negative relationship potentially resulting in the withdrawal of a conditional offer of employment.