Type: 7 Months + Contract
Location: Hybrid (2-3 days a week onsite) in one of these offices: New York, NY, Holmdel, NJ, Bethlehem, PA, Stamford, CT, Pittsfield, MA or Boston, MA
Terms : W2 Candidates ONLY
As the Marketing Insights Manager, you will be a critical thought partner to marketing leaders on highly visible and complex marketing initiatives. These are fully integrated initiatives across paid, earned, and owned channels, spanning a broad range of campaign types - from accountbased marketing and brand programs to demand and lead?generation efforts. The role requires a seasoned marketing analytics leader and storyteller who can connect data sources, distill key performance drivers, and translate insights into clear, strategic, and executable actions that drive business impact.
This role owns the performance insights for marketing across the full funnel, including data collection, quality control, synthesis, and performance storytelling. You will work alongside channel owners to ensure performance narratives are grounded in accurate data, clearly surface key drivers, and translate findings into focused recommendations that marketing teams can act on.
Responsibilities (You Will):
- Partner with marketing leaders and channel owners to craft measurable goals that ladder to enterprise strategy and maximize the impact of marketing investments
- Provide actionable insights and analysis for marketing initiatives across multiple channels, distilling key drivers and recommending focused optimizations.
- Analyze and surface trends in our marketing funnel for marketing and non - marketing leaders to understand key performance drivers and gaps.
- Own web analytics and integrated storytelling, leveraging Adobe and Google Analytics to understand customer behavior, journeys, and conversion performance across experiences.
- Aggregate and assess cross?channel performance data, and partner closely with channel owners (paid media, social channels, and earned media) to translate insights into focused, executable recommendations, while channel owners retain responsibility for planning and execution.
- Own planning, timelines, and delivery to ensure insights are complete, accurate, and translated into clear, decision?ready implications for marketing leadership and channel partners.
Qualifications (You Have):
- Experience within insurance or other financial service - marketing industries that use digital content and marketing channels to drive engagement and demand.
- 7+ years of hands - on experience with marketing campaign analytics, insights and performance measurement roles
- Strong familiarity with Adobe Analytics and Google Analytics, Ahrefs with demonstrated experience using web analytics to inform marketing performance and customer behavior insights.
- Proficiency in identifying areas of opportunity within marketing campaigns and presenting to business stakeholders
- Well - versed in paid media and owned - channel reporting, with the ability to connect channel - level performance into an integrated, executive - ready narrative
- Strong collaborative partner able to successfully work in a matrix organization with ability to plan and manage numerous processes and projects simultaneously.
- Flexible and creative problem solver - able to tackle complex issues while collaborating across multiple teams and maintaining an optimistic attitude
- Highly organized, detail - oriented and focused on consistently exceeding expectations.
Estimated Min Rate: $50.00
Estimated Max Rate: $70.00
What’s In It for You?
We welcome you to be a part of the largest and legendary global staffing companies to meet your career aspirations. Yoh’s network of client companies has been employing professionals like you for over 65 years in the U.S., UK and Canada. Join Yoh’s extensive talent community that will provide you with access to Yoh’s vast network of opportunities and gain access to this exclusive opportunity available to you. Benefit eligibility is in accordance with applicable laws and client requirements. Benefits include:
- Medical, Prescription, Dental & Vision Benefits (for employees working 20+ hours per week)
- Health Savings Account (HSA) (for employees working 20+ hours per week)
- Life & Disability Insurance (for employees working 20+ hours per week)
- MetLife Voluntary Benefits
- Employee Assistance Program (EAP)
- 401K Retirement Savings Plan
- Direct Deposit & weekly epayroll
- Referral Bonus Programs
- Certification and training opportunities
Note: Any pay ranges displayed are estimations. Actual pay is determined by an applicant's experience, technical expertise, and other qualifications as listed in the job description. All qualified applicants are welcome to apply.
Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Visit https://www.yoh.com/applicants-with-disabilities to contact us if you are an individual with a disability and require accommodation in the application process.
For California applicants, qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All of the material job duties described in this posting are job duties for which a criminal history may have a direct, adverse, and negative relationship potentially resulting in the withdrawal of a conditional offer of employment.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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