CAREER PORTAL

MANAGER, INTERNATIONAL MARKETING ANALYTICS & INSIGHTS

Intake Call Notes:

Hybrid – Mon – Thurs but can be flex or even fully remote

Could extend but true project based role

• Digital marketing & social media analytics
• Data Visualization
• Theatrical releases for amazon
• Large scale titles and entertainment/streamer experience ideal
• International releases highly preferred
• SQL, excel, social marketing analytics platforms, tableau or power BI is nice to have
• Also looking for internal referrals

Job Description:

MANAGER, INTERNATIONAL MARKETING ANALYTICS & INSIGHTSLocation: Culver City, CA

The International Theatrical Marketing Analytics & Insights team at Sony Pictures Entertainment is looking for a Manager who will help to transform audience and campaign data into actionable insights that directly influence marketing strategy, creative development, and audience targeting for our theatrical releases. We’re seeking a candidate who is technically fluent, insight-driven, and passionate about movies. Ideal candidates will bring analytical rigor, curiosity about entertainment and pop culture, and a desire to shape campaigns that resonate globally.


KEY RESPONSIBILIIES
Strategic Analysis & Insights

• Lead analyses of audience behavior, creative effectiveness, and campaign performance across international markets.
• Apply trend analysis, social listening, and historical benchmarks to assess engagement and identify optimization opportunities.
• Partner with regional marketing teams to contextualize insights and deliver actionable recommendations that inform early campaign strategy.
• Synthesize cross-market learnings to identify best practices and emerging opportunities.
• Deliver insights through clear, visual storytelling — dashboards, summaries, and presentations for global and regional stakeholders.

 
Cross-Functional Collaboration & Project Coordination

• Collaborate with international and domestic teams to align on reporting frameworks and key performance metrics.
• Oversee analytical projects across global territories, working with internal data science, media, and social teams as well as external vendors.
• Manage international data requests and ad hoc analyses, ensuring insights are communicated clearly and polished for global stakeholders.
• Consolidate findings across markets into executive-ready deliverables

 
Social Listening & Audience Intelligence

• Monitor global social conversation trends around trailers, milestones, and campaigns, summarizing global and local insights.
• Enhance international listening frameworks by exploring region-specific tools and improving data quality across EMEA, LATAM, and APAC.
• Integrate sentiment, engagement, and demographic data into campaign health assessments and executive reporting.
• Perform quality checks (SQL, Excel) to ensure accuracy in reporting and insights.

 
 
Qualifications & Skills

• 5–7 years of experience in marketing analytics, consumer insights, or entertainment research, ideally with exposure to international theatrical or streaming markets.
• Proven experience collaborating with EMEA, LATAM, and/or APAC teams within the entertainment or media industry.
• Strong understanding of audience segmentation, campaign measurement, and social/digital media KPIs.
• Proficiency in Excel, SQL, and Tableau/Power BI (or equivalent visualization tools).
• Hands-on experience with social listening and audience insights platforms (e.g., Brandwatch, Netbase, Meltwater, Sprinklr).
• Excellent communicator with the ability to translate complex data into clear, compelling insights for executive and creative audiences.
• Skilled in project management and capable of balancing multiple global priorities with precision and polish.
• Familiarity with international market research practices and regional audience nuances.
• Understanding of basic statistical concepts and interest in emerging AI and data science tools.
• Experience managing vendor relationships or mentoring junior analysts a plus.
• Working knowledge of Python or similar analytical tools preferred.
• Passion for film, global markets, and creative storytelling informed by data.

Estimated Min Rate: $47.78
Estimated Max Rate: $68.26


What’s In It for You?
We welcome you to be a part of the largest and legendary global staffing companies to meet your career aspirations. Yoh’s network of client companies has been employing professionals like you for over 65 years in the U.S., UK and Canada. Join Yoh’s extensive talent community that will provide you with access to Yoh’s vast network of opportunities and gain access to this exclusive opportunity available to you. Benefit eligibility is in accordance with applicable laws and client requirements. Benefits include:

• Medical, Prescription, Dental & Vision Benefits (for employees working 20+ hours per week)
• Health Savings Account (HSA) (for employees working 20+ hours per week)
• Life & Disability Insurance (for employees working 20+ hours per week)
• MetLife Voluntary Benefits
• Employee Assistance Program (EAP)
• 401K Retirement Savings Plan
• Direct Deposit & weekly epayroll
• Referral Bonus Programs
• Certification and training opportunities

Note: Any pay ranges displayed are estimations. Actual pay is determined by an applicant's experience, technical expertise, and other qualifications as listed in the job description. All qualified applicants are welcome to apply.

Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Visit https://www.yoh.com/applicants-with-disabilities to contact us if you are an individual with a disability and require accommodation in the application process.

For California applicants, qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All of the material job duties described in this posting are job duties for which a criminal history may have a direct, adverse, and negative relationship potentially resulting in the withdrawal of a conditional offer of employment.

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