CAREER PORTAL

Hybrid-Marketing Consultant

Marketing Consultant II
External ID # TMOBJP00016391
New York, NY – HYBRID (3 days in office)
4 month W2 contract (with potential to extend or transition to perm)
Pay rate: $40-46/hr - Depending on Education and Experience

Summary:
Support the Measurement & Insights team focused on 3P measurement to design and execute measurement to demonstrate the value of the Ads media solutions.
Manage sales and 3P vendor relationships and initiatives.
 
The Ads team is charged with building a new, outstanding ads organization to establish us as the premiere platform for advertiser partners, and to drive advertising revenue.
The measurement team is responsible for building audience insights and measurement solutions from the ground up, partnering closely with data science, consumer insights, product, and sales to understand core customer needs and develop both foundational and innovative solutions.
 
Some of the Responsibilities:

• Evaluate advertiser campaign goals to recommend the appropriate Ads 3P and/or 1P measurement solutions.
• Manage day-to-day study execution with 3P vendors (e.g., sales request, POs/LOE, vendor intake, tag/MAID coordination, survey drafting (if applicable), monitoring in field, managing 3P relationships, analysis, reporting and actionable insights, presentation).
• Maintain outcomes database to build out benchmarks and learnings from completed studies.

Skills or Requirements:

• Knowledge in efficiency or causal measurement such as Incremental lift, Brand lift, Geo lift, Matched Market testing, Multi-Cell testing, A/B testing
• Digital media measurement methodologies: Knowledge of attribution methodologies (MTA, MMM, test/control, etc.), A/B testing, demographic modeling, deterministic vs. probabilistic data layering
• Direct experience with research services like Kantar, Nielsen, Circana, Foursquare, Cuebiq, Dynata, Attain, Adelaide, Tvision, Samba, VideoAmp, LoopMe
• Proven analytical skills and data-driven mindset
• Excellent project management and organizational skills and ability to work autonomously
• Strong communication (verbal and written) and storytelling skills
• Strategic self-starter comfortable designing research strategy and actively engage in hands-on execution
• Dual TV/Video and digital experience is a plus. DOOH experience a plus. Programmatic ad buying experience a plus
• Solid understanding of the advertising landscape, across all kinds of media channels and methods of buying

 
Technology Requirements(I.E Programs, systems, etc):

• Familiarity with airtable, salesforce, tableau, data clean rooms would be nice but not required

 
Education:

• Bachelor's Degree (Required)

 
Work Experience:

• 4+ years advertising technology and digital marketing measurement experience
• 2+ years partnership, strategic development and/or partner management experience
• 2+ years experience in a customer-facing role

What’s In It For You?
We welcome you to be a part of one of the largest global staffing companies to meet your career aspirations. Yoh’s network of client companies has been employing professionals like you for over 65 years in the U.S., UK and Canada. Join Yoh’s extensive talent community that will provide you with access to Yoh’s vast network of opportunities and gain access to this exclusive opportunity available to you.

• Medical, Dental & Vision Benefits
• 401K Retirement Saving Plan
• Life & Disability Insurance
• Direct Deposit & weekly ePayroll
• Employee Discount Programs
• Referral Bonus Programs

Estimated Min Rate: $31.50
Estimated Max Rate: $45.00


What’s In It for You?
We welcome you to be a part of the largest and legendary global staffing companies to meet your career aspirations. Yoh’s network of client companies has been employing professionals like you for over 65 years in the U.S., UK and Canada. Join Yoh’s extensive talent community that will provide you with access to Yoh’s vast network of opportunities and gain access to this exclusive opportunity available to you. Benefit eligibility is in accordance with applicable laws and client requirements. Benefits include:

• Medical, Prescription, Dental & Vision Benefits (for employees working 20+ hours per week)
• Health Savings Account (HSA) (for employees working 20+ hours per week)
• Life & Disability Insurance (for employees working 20+ hours per week)
• MetLife Voluntary Benefits
• Employee Assistance Program (EAP)
• 401K Retirement Savings Plan
• Direct Deposit & weekly epayroll
• Referral Bonus Programs
• Certification and training opportunities

Note: Any pay ranges displayed are estimations. Actual pay is determined by an applicant's experience, technical expertise, and other qualifications as listed in the job description. All qualified applicants are welcome to apply.

Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Visit https://www.yoh.com/applicants-with-disabilities to contact us if you are an individual with a disability and require accommodation in the application process.

For California applicants, qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All of the material job duties described in this posting are job duties for which a criminal history may have a direct, adverse, and negative relationship potentially resulting in the withdrawal of a conditional offer of employment.