The ideal candidate will have at least four years of experience in marketing operations, technical marketing, lifecycle marketing, or product marketing. Strong hands-on experience with HTML, CSS, server-side JavaScript, content management systems, quality assurance testing, and cross-functional project execution is essential.
Title: Senior Specialist, Marketing Operations
Compensation: $40-54/hr, depending on experience
Type: 1 Year Contract, with potential to extend or convert
Location: New York, NY
Industry: Digital Media / Entertainment
Key Responsibilities
- Build, configure, test, and manage transactional communication templates across email and in-app channels.
- Support customer communications related to pricing changes, billing failures, subscription updates, account activity, terms of service, and other critical notifications.
- Use HTML, CSS, and server-side scripting to develop and maintain responsive communication templates.
- Partner with marketing, product, engineering, legal, operations, and customer experience teams to execute communication plans.
- Translate business and regulatory requirements into accurate, functional customer communications.
- Conduct thorough quality assurance testing across devices, platforms, customer segments, and communication channels.
- Set up and execute tests designed to improve engagement, delivery performance, and other key performance indicators.
- Identify, troubleshoot, and resolve template, content, data, and delivery issues.
- Analyze campaign and communication performance data and provide recommendations for improvement.
- Manage project timelines, dependencies, approvals, and deliverables across multiple concurrent initiatives.
- Maintain a detailed communications calendar to ensure messages are delivered accurately and on schedule.
- Document processes, template requirements, testing procedures, and platform configurations.
- Quickly learn and operate within proprietary content management and marketing technology systems.
- Ensure customer communications comply with applicable legal, regulatory, privacy, and brand requirements.
- Monitor industry trends and emerging best practices in transactional messaging, lifecycle communications, and marketing technology.
- Four or more years of experience in marketing operations, technical marketing, product marketing, lifecycle marketing, CRM operations, or a related field.
- Hands-on experience working with HTML and CSS.
- Experience with server-side JavaScript or similar scripting technologies.
- Experience building, testing, or managing email and in-app communication templates.
- Familiarity with content management systems, marketing automation platforms, or customer communication tools.
- Strong quality assurance skills and exceptional attention to detail.
- Demonstrated ability to troubleshoot technical issues and work effectively with engineering or technical teams.
- Experience managing multiple projects, timelines, approvals, and cross-functional dependencies.
- Strong analytical skills with the ability to interpret performance data and translate findings into actionable recommendations.
- Excellent written and verbal communication skills.
- Ability to learn proprietary systems and new technologies quickly.
- Ability to operate effectively in a fast-paced environment with time-sensitive and legally required deliverables.
- Bachelor’s degree in Marketing, Communications, Business, Information Systems, or a related field, or equivalent professional experience.
- Experience supporting a subscription-based digital product, streaming platform, media company, or consumer technology organization.
- Experience managing transactional, lifecycle, billing, or service-related customer communications.
- Familiarity with email rendering, responsive design, personalization, segmentation, and dynamic content.
- Experience conducting A/B testing or other structured communication experiments.
- Understanding of customer data flows, campaign triggers, APIs, and marketing technology integrations.
- Experience working with legal, privacy, compliance, or regulatory stakeholders.
- Familiarity with high-volume customer communication environments.
Estimated Min Rate: $38.39
Estimated Max Rate: $54.84
What’s In It for You?
We welcome you to be a part of the largest and legendary global staffing companies to meet your career aspirations. Yoh’s network of client companies has been employing professionals like you for over 65 years in the U.S., UK and Canada. Join Yoh’s extensive talent community that will provide you with access to Yoh’s vast network of opportunities and gain access to this exclusive opportunity available to you. Benefit eligibility is in accordance with applicable laws and client requirements. Benefits include:
- Medical, Prescription, Dental & Vision Benefits (for employees working 20+ hours per week)
- Health Savings Account (HSA) (for employees working 20+ hours per week)
- Life & Disability Insurance (for employees working 20+ hours per week)
- MetLife Voluntary Benefits
- Employee Assistance Program (EAP)
- 401K Retirement Savings Plan
- Direct Deposit & weekly epayroll
- Referral Bonus Programs
- Certification and training opportunities
Note: Any pay ranges displayed are estimations. Actual pay is determined by an applicant's experience, technical expertise, and other qualifications as listed in the job description. All qualified applicants are welcome to apply.
Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Visit https://www.yoh.com/applicants-with-disabilities to contact us if you are an individual with a disability and require accommodation in the application process.
For California applicants, qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All of the material job duties described in this posting are job duties for which a criminal history may have a direct, adverse, and negative relationship potentially resulting in the withdrawal of a conditional offer of employment.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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