Overview: As a Digital Engagement Analyst, you’ll deliver personalized in-app engagement experiences. You’ll partner closely with Product, Design, Go-To-Market, Marketing, Analytics, and Technology teams to translate business goals into engagement journeys, build in-app experiences, and measure results.
Key Responsibilities:
- Build, test, deploy, experiment, and optimize in-app campaigns using the Airship Engagement Platform
- Develop personalized journeys supporting onboarding, adoption, retention, servicing, and customer education
- Create and maintain in-app content (banners, cards, message center, surveys, interstitials, and more)
- Translate business requirements into customer-facing engagement experiences with cross-functional partners
- Manage campaign QA (audience validation, content review, rendering checks, end-to-end testing)
- Monitor performance and build reporting tied to engagement effectiveness and business outcomes
- Recommend future engagement strategies based on results, customer behavior, and opportunities
- Maintain documentation, roadmaps, journey maps, and operational processes
- Help scale consistent engagement practices, governance, and measurement approaches
- Bachelor’s degree in Marketing, Communications, Information Technology, or related field OR equivalent experience
- 1–3 years in digital/customer engagement, marketing technology, or in-app messaging platforms
- Experience with Airship, Braze, Adobe Journey Optimizer, Salesforce Marketing Cloud, Iterable, OneSignal, or similar platforms
- Experience building/testing/deploying in-app messages, push notifications, customer journeys, or personalized digital experiences
- Strong writing/content development skills and attention to detail
- Experience with campaign QA, testing, and performance reporting
- Comfortable using data/customer insights to improve outcomes
- Strong cross-functional collaboration skills; adaptable in a fast-paced environment
- Platform certifications (Airship, Braze, Adobe Journey Optimizer, Salesforce Marketing Cloud, or similar)
- Mobile app engagement, lifecycle management, or personalization experience
- Background supporting fintech/financial services, consumer tech, mobile apps, or digital products
Estimated Min Rate: $24.99
Estimated Max Rate: $35.70
What’s In It for You?
We welcome you to be a part of the largest and legendary global staffing companies to meet your career aspirations. Yoh’s network of client companies has been employing professionals like you for over 65 years in the U.S., UK and Canada. Join Yoh’s extensive talent community that will provide you with access to Yoh’s vast network of opportunities and gain access to this exclusive opportunity available to you. Benefit eligibility is in accordance with applicable laws and client requirements. Benefits include:
- Medical, Prescription, Dental & Vision Benefits (for employees working 20+ hours per week)
- Health Savings Account (HSA) (for employees working 20+ hours per week)
- Life & Disability Insurance (for employees working 20+ hours per week)
- MetLife Voluntary Benefits
- Employee Assistance Program (EAP)
- 401K Retirement Savings Plan
- Direct Deposit & weekly epayroll
- Referral Bonus Programs
- Certification and training opportunities
Note: Any pay ranges displayed are estimations. Actual pay is determined by an applicant's experience, technical expertise, and other qualifications as listed in the job description. All qualified applicants are welcome to apply.
Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Visit https://www.yoh.com/applicants-with-disabilities to contact us if you are an individual with a disability and require accommodation in the application process.
For California applicants, qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All of the material job duties described in this posting are job duties for which a criminal history may have a direct, adverse, and negative relationship potentially resulting in the withdrawal of a conditional offer of employment.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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