Location: Hybrid in the New York, NY office.
Duration: 12 Months + contract
Rate: $55/hr
Our client seeking a Content Producer/ Content Strategist to create content in support of client company's financial protection business, with a focus on life and disability insurance. This position on the Enterprise Content Team will plan, develop, and manage production of content, including emails, web, thought leadership, sales enablement, newsletters, and presentations. The content producer will collaborate with colleagues across a range of functional areas to produce content to support the financial protection business.
You are:
A strong, versatile writer who can translate complex insurance topics into clear, engaging content across formats. You’re especially skilled in email and writing for web, SEO-driven articles, and thought leadership long-form content. You thrive in a collaborative environment, are detail-oriented, and take pride in producing high-quality, accurate work in a highly regulated industry. You adopt the latest AI tech to help you with your content production, and you understand how content is consumer by LLMs.
You will:
• Create long-form content and atomize it with the help of AI to create a range of related assets to support marketing campaigns for life insurance, disability insurance, and other financial wellness topics (emails, landing pages, videos, social posts, infographics, etc.).
• Use enterprise?approved AI tools to support research, drafting, editing, summarization, and presentation development while maintaining quality and compliance standards.
• Create and manage content for consumer-facing pages on client company website.
• Produce sales enablement materials for our financial advisors to share.
• Contribute to newsletters for financial professionals and consumers.
• Develop compelling, audience-centric email copy including subject lines, preheaders, body content, CTAs, and transactional messaging that align with brand voice and campaign goals.
• Use AI to develop SEO-optimized content for client company website and other owned channels, including SEO-first articles, product pages, and thought leadership landing pages.
• Contribute to editorial calendars and support execution of content tied to business priorities and campaigns.
• Partner across teams to create, edit, and optimize content for audience engagement and conversion for lead generation, nurturing, and cross-sell campaigns.
• Collaborate with analytics and marketing operations to monitor email performance metrics such as open rate, CTR, conversion rate, bounce rate, and unsubscribe rate and make data-backed content recommendations.
• Work closely with email developers, creative team, and campaign managers to ensure emails are visually engaging, on-brand, and mobile-friendly.
You have:
• Exceptional writing and content production skills across different formats and content types.
• Communication skills – must demonstrate very effective written and oral communication skills.
• AI fluency and an interest in using technology to improve quality and efficiency of content in a brand-aligned and compliant way.
• Proven track record of writing high-performing campaigns, including email, social media, and more.
• Experience writing for SEO and AEO.
• Ability to interpret data and apply insights to improve content performance.
• Strong project management and time management skills and ability to manage your own work in Workfront.
• Excellent grammar, editing, and proofreading skills.
• Familiarity writing for email marketing platforms (e.g., Salesforce Marketing Cloud, Pardot, HubSpot, Mailchimp).
Education:
• Bachelor’s degree in marketing, business, communications, or a related field.
Experience:
• 3+ years of professional writing experience, with a focus on email marketing.
• 2+ years of experience in the life insurance, financial services, or fintech sectors.
Estimated Min Rate: $38.50
Estimated Max Rate: $55.00
What’s In It for You?
We welcome you to be a part of the largest and legendary global staffing companies to meet your career aspirations. Yoh’s network of client companies has been employing professionals like you for over 65 years in the U.S., UK and Canada. Join Yoh’s extensive talent community that will provide you with access to Yoh’s vast network of opportunities and gain access to this exclusive opportunity available to you. Benefit eligibility is in accordance with applicable laws and client requirements. Benefits include:
- Medical, Prescription, Dental & Vision Benefits (for employees working 20+ hours per week)
- Health Savings Account (HSA) (for employees working 20+ hours per week)
- Life & Disability Insurance (for employees working 20+ hours per week)
- MetLife Voluntary Benefits
- Employee Assistance Program (EAP)
- 401K Retirement Savings Plan
- Direct Deposit & weekly epayroll
- Referral Bonus Programs
- Certification and training opportunities
Note: Any pay ranges displayed are estimations. Actual pay is determined by an applicant's experience, technical expertise, and other qualifications as listed in the job description. All qualified applicants are welcome to apply.
Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Visit https://www.yoh.com/applicants-with-disabilities to contact us if you are an individual with a disability and require accommodation in the application process.
For California applicants, qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All of the material job duties described in this posting are job duties for which a criminal history may have a direct, adverse, and negative relationship potentially resulting in the withdrawal of a conditional offer of employment.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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